WHAT IS ONE DAY?

ONE DAY is an annual public service initiative organized by the American Advertising Federation–Coastal Bend in collaboration with Texas A&M University–Corpus Christi’s Communication Design Program. This event unites professional designers, creative directors, copywriters, media specialists, and video professionals to collaboratively create and execute innovative advertising materials supported by donated media within a single day. The primary goal of ONE DAY is to support a 501(c)3 non-profit organization that typically operates with minimal or no marketing budget.


📣 Non-Profit Client Applications Now Open — ONE DAY 2026!

Is your 501(c)(3) ready for a full-scale, professionally produced advertising campaign — at no cost? American Advertising Federation–Coastal Bend and Texas A&M University–Corpus Christi's Communication Design Program are now accepting applications for ONE DAY, our annual public service initiative pairing your nonprofit with student and professional creatives for a single day of campaign creation.

Selected organizations receive branded print, digital, social, and media placements — plus a reveal event showcasing the final campaign to the community.

📅 Applications due: Monday, September 7, 2026, by 5:00 PM
📅 ONE DAY Event: Saturday, November 14, 2026 | Texas A&M University–Corpus Christi

To Submit

  1. Download the ONE DAY 2026 Welcome Letter & Application Worksheet (Word document)

  2. Complete the worksheet and save your final file as a PDF.

  3. Name your file OrganizationName2026.pdf (replace "OrganizationName" with your organization's name).

  4. Upload your completed PDF using the Submit Application button below, along with your $20 non-refundable application fee.

ONE DAY Fee & Application Upload 2026
$20.00

There is a non-refundable $20 fee per application.

Volunteer T-Shirt Sponsor

Media Coordinator Partner


VOLUNTEER

We can't pull off ONE DAY without the amazing help from our professional and student volunteers. To make this campaign happen, we’re on the lookout for copywriters, creative minds, social media whizzes, presentation coordinators, and other marketing talents. Plus, we’d love some donated food and drinks to keep our creative crew energized!

SATURDAY, NOVEMBER 14th / 7:30am – 7:00pm / TAMU-CC Communication Design Lab

Sign up at the Google Sheet by November 5th
Questions? Email Nancy.Miller@tamucc.edu


ONE DAY 2025 RECAP

BENEFITING MISSION OF MERCY SOUTH TEXAS

OVER $65,000 IN DONATED MEDIA

OVER $30,000 IN DONATED CREATIVE SERVICES


ONE DAY 2024 RECAP

BENEFITING TEXAS GULF SURFING ASSOCIATION

OVER $75,000 IN DONATED MEDIA

OVER $38,000 IN DONATED CREATIVE SERVICES


ONE DAY 2023 RECAP

BENEFITING SPECIAL HEARTS IN THE ARTS

OVER $60,000 IN DONATED MEDIA

OVER $30,000 IN DONATED CREATIVE SERVICES


ONE DAY 2022 RECAP

BENEFITING NEW LIFE REFUGE

OVER $60,000 IN DONATED MEDIA

OVER $30,000 IN DONATED CREATIVE SERVICES


ONE DAY 2021 RECAP

BENEFITING JE’SANI SMITH FOUNDATION

OVER $60,000 IN DONATED MEDIA

OVER $40,000 IN DONATED CREATIVE SERVICES


 ONE DAY 2018 RECAP

BENEFITING Family CouNseling service of THE COASTAL BEND

OVER $65,000 IN DONATED MEDIA

OVER $30,000 IN DONATED CREATIVE SERVICES


 ONE DAY 2017 RECAP

BENEFITING YOUTH ODYSSEY

OVER $45,000 IN DONATED MEDIA

OVER $30,000 IN DONATED CREATIVE SERVICES