WHAT IS ONE DAY?
ONE DAY is an annual public service initiative organized by the American Advertising Federation–Coastal Bend in collaboration with Texas A&M University–Corpus Christi’s Communication Design Program. This event unites professional designers, creative directors, copywriters, media specialists, and video professionals to collaboratively create and execute innovative advertising materials supported by donated media within a single day. The primary goal of ONE DAY is to support a 501(c)3 non-profit organization that typically operates with minimal or no marketing budget.
📣 Non-Profit Client Applications Now Open — ONE DAY 2026!
Is your 501(c)(3) ready for a full-scale, professionally produced advertising campaign — at no cost? American Advertising Federation–Coastal Bend and Texas A&M University–Corpus Christi's Communication Design Program are now accepting applications for ONE DAY, our annual public service initiative pairing your nonprofit with student and professional creatives for a single day of campaign creation.
Selected organizations receive branded print, digital, social, and media placements — plus a reveal event showcasing the final campaign to the community.
📅 Applications due: Monday, September 7, 2026, by 5:00 PM
📅 ONE DAY Event: Saturday, November 14, 2026 | Texas A&M University–Corpus Christi
To Submit
Download the ONE DAY 2026 Welcome Letter & Application Worksheet (Word document)
Complete the worksheet and save your final file as a PDF.
Name your file OrganizationName2026.pdf (replace "OrganizationName" with your organization's name).
Upload your completed PDF using the Submit Application button below, along with your $20 non-refundable application fee.
Volunteer T-Shirt Sponsor
Media Coordinator Partner
VOLUNTEER
We can't pull off ONE DAY without the amazing help from our professional and student volunteers. To make this campaign happen, we’re on the lookout for copywriters, creative minds, social media whizzes, presentation coordinators, and other marketing talents. Plus, we’d love some donated food and drinks to keep our creative crew energized!
SATURDAY, NOVEMBER 14th / 7:30am – 7:00pm / TAMU-CC Communication Design Lab
Sign up at the Google Sheet by November 5th
Questions? Email Nancy.Miller@tamucc.edu
ONE DAY 2025 RECAP
BENEFITING MISSION OF MERCY SOUTH TEXAS
OVER $65,000 IN DONATED MEDIA
OVER $30,000 IN DONATED CREATIVE SERVICES
ONE DAY 2024 RECAP
BENEFITING TEXAS GULF SURFING ASSOCIATION
OVER $75,000 IN DONATED MEDIA
OVER $38,000 IN DONATED CREATIVE SERVICES
ONE DAY 2023 RECAP
BENEFITING SPECIAL HEARTS IN THE ARTS
OVER $60,000 IN DONATED MEDIA
OVER $30,000 IN DONATED CREATIVE SERVICES
ONE DAY 2022 RECAP
BENEFITING NEW LIFE REFUGE
OVER $60,000 IN DONATED MEDIA
OVER $30,000 IN DONATED CREATIVE SERVICES
ONE DAY 2021 RECAP
BENEFITING JE’SANI SMITH FOUNDATION
OVER $60,000 IN DONATED MEDIA
OVER $40,000 IN DONATED CREATIVE SERVICES
ONE DAY 2018 RECAP
BENEFITING Family CouNseling service of THE COASTAL BEND
OVER $65,000 IN DONATED MEDIA
OVER $30,000 IN DONATED CREATIVE SERVICES
ONE DAY 2017 RECAP
BENEFITING YOUTH ODYSSEY
OVER $45,000 IN DONATED MEDIA
OVER $30,000 IN DONATED CREATIVE SERVICES