Editorial v. Advertorial

Learn how to determine whether your story belongs in the editorial conversation—or your marketing budget. Kylie & Chris will explain the difference between editorial coverage and advertorial/paid content, what makes a story or announcement newsworthy, and when it’s appropriate to send a press release or pitch an editor. Participants will also gain insight into when purchasing advertising or sponsored content may be the more effective way to promote a brand, business, event, or organization. Walk away with a better understanding of how to approach media outlets strategically, build stronger media relationships, and choose the right path to get your message in front of the right audience.